indie_pizza
New member
Just wanted to share my experience from using Mail Shark the past 6 months since they’ve been discussed several times on TT. A quick recap of how I’m using them: 1,000 mailers a week with 10,000 addresses so I’m in each home once every 10 weeks for $299/wk. We started with 11x18 menus with coupons in May, then did the magnet coupons with KC Chiefs schedule on them and just finished our “mostcard” that has an abbreviated menu with coupons on it.
I made a mistake to start by rushing through the menu design and trying to get it mailed before school got out instead of being sure I had a design that I was completely happy with. I also realized after awhile, that the coupons should be targeting delivery and take out customers ordering for more than one person (i.e. no sandwich & drink deals). Menus and magnets had a great response with between a 27-34% increase in sales every month! The postcards we just finished were disappointing, but probably still are within an acceptable return rate. I’m not sure if I’ll do them again, but I have a few months to think it over.
My new menus are being finished up and I’m really excited to have them start going out soon. I also love the fact that I can order extra pieces to use in store or door hang with and have the cost spread out over that same 10 weeks. Everyone I’ve worked with has been super nice and helpful and they’re always willing to tweek anything within reason to make sure I’m happy with the program. I’ve told a few people this in PM’s here, but I always feel like I’m their most important customer whenever I talk to them.
Highly, highly recommend people give them a try. They even have an “out” available if you sign up for the year contract and decide it’s not for you.
I made a mistake to start by rushing through the menu design and trying to get it mailed before school got out instead of being sure I had a design that I was completely happy with. I also realized after awhile, that the coupons should be targeting delivery and take out customers ordering for more than one person (i.e. no sandwich & drink deals). Menus and magnets had a great response with between a 27-34% increase in sales every month! The postcards we just finished were disappointing, but probably still are within an acceptable return rate. I’m not sure if I’ll do them again, but I have a few months to think it over.
My new menus are being finished up and I’m really excited to have them start going out soon. I also love the fact that I can order extra pieces to use in store or door hang with and have the cost spread out over that same 10 weeks. Everyone I’ve worked with has been super nice and helpful and they’re always willing to tweek anything within reason to make sure I’m happy with the program. I’ve told a few people this in PM’s here, but I always feel like I’m their most important customer whenever I talk to them.
Highly, highly recommend people give them a try. They even have an “out” available if you sign up for the year contract and decide it’s not for you.
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