So, have finally got the second location tied up. I have researched the hell out of it
(I think). Would be very interested to see what others would guess the dollar volume of this outlet to be if they were putting together a business plan…
Five mile radius gives us 6 pizzerias. Two being low quality cheap chains, Little Caesar’s, Dominos and an independant trying to play their game. One being a take and bake and two being locations that really target the sit down crowd.
We will be on the right hand side of the road on the “way home”, connected to a cold beer and wine store and a pub. Huge parking and easy access/exit. 37,000 cars a day drive by. Surrounded by commercial. Right on the edge of town, last stop for pizza or beer for 20 klms. ( Next pizzeria would be our original current location ).
What we do now…
Our current location shares the town with one other independant. We serve a “delivery” population of approx 6,000 between us. Think we do about the same volume. So say 3,000 “delivery” people each. Average ticket is $28. Used to be $30 before the government upped the tax and stole the other two dollars from us.
Doing just over $400,000 in current location, upstairs location with 62% delivery, 32% pick up and 6% walk in. No sit down.
Currently open for lunch Wed-Sat and doing just enough at lunch to cover cost’s.
So, new location will be open for lunch Mon-Sat. Huge exposure to drive by vs our current location, pub want’s to serve our pizzas. Beer and wine store want to cross promote with beer and pizza delivery, taking the number of pizzerias and dividing them into the serviced area I come up with more than double the population I currently have to myself. I know it’s a no brainer, just how much and how quick does it build is the question?
What would your projected sales be???
(I think). Would be very interested to see what others would guess the dollar volume of this outlet to be if they were putting together a business plan…
Five mile radius gives us 6 pizzerias. Two being low quality cheap chains, Little Caesar’s, Dominos and an independant trying to play their game. One being a take and bake and two being locations that really target the sit down crowd.
We will be on the right hand side of the road on the “way home”, connected to a cold beer and wine store and a pub. Huge parking and easy access/exit. 37,000 cars a day drive by. Surrounded by commercial. Right on the edge of town, last stop for pizza or beer for 20 klms. ( Next pizzeria would be our original current location ).
What we do now…
Our current location shares the town with one other independant. We serve a “delivery” population of approx 6,000 between us. Think we do about the same volume. So say 3,000 “delivery” people each. Average ticket is $28. Used to be $30 before the government upped the tax and stole the other two dollars from us.
Doing just over $400,000 in current location, upstairs location with 62% delivery, 32% pick up and 6% walk in. No sit down.
Currently open for lunch Wed-Sat and doing just enough at lunch to cover cost’s.
So, new location will be open for lunch Mon-Sat. Huge exposure to drive by vs our current location, pub want’s to serve our pizzas. Beer and wine store want to cross promote with beer and pizza delivery, taking the number of pizzerias and dividing them into the serviced area I come up with more than double the population I currently have to myself. I know it’s a no brainer, just how much and how quick does it build is the question?
What would your projected sales be???
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