royster13 writes:
Put fridge magnets on the cars in the area
ADpizzaguy writes:
Contact your local news paper and arrange for them to come out and do an article on you and your business. Advertise the hell out of your business. Contact a print company and have them print some door hangers for you, have your employees go out and hang. Print up some flyers and have someone go to the parking lots of those businesses near you and put them on cars. If you have no signage, get some. Get a sign on the interstate, or a billboard. Maybe do a commercial on the radio or TV.
Guys, while these are utterly FANTASTIC ideas you’re throwing out there. However, let’s not lose focus of the individual problem at hand:
cowboy:
My sale run around an average of 110.00 a day.
You two, like I said, are throwing out some fantastic ideas and I’m sure a few in this forum will read your posts and say to themselves, “Hmmm, that’s a good idea”. However, the ideas you’ve thrown out all cost money, and in cowboy’s case, averaging $110.00/day in sales, I don’t think he has too much, which is why he’s in here. So, cowboy, save those ideas and put them to use when you’re averaging $5k-$6k per week.
Right now, let’s come up with some cheapy ways to go out there and build some sales. I asked you a question earlier and you never responded. The reasoning behind my question is that if you’re strictly dine in/carryout, you might be leaving up to 300% of your potential business on the table by not delivering. So, if you’re not delivering, you might want to look closely into starting it up.
Let’s get on with the ideas now:
One thing you don’t have : money
One thing you DO have: time
If there’s any surefire method of raising your sales it would be doorhanging. I’ve preached this over and over until I’m blue in the face… but it works. It doesn’t take an excess amount of cash to print some flyers, and the only other thing you put into it is a little legwork. Doorhanging is the low volume independent pizza operator’s best friend. If you’re only doing $110.00/day I’m sure you have all the time in the world to get out there and put some flyers on some doors. A lot of indy’s who’ve just gotten started just don’t realize that the door isn’t going to start flying open the second they turn on their open signs. You’ve got to work for it. It’s pretty cool actually, because you can watch your business grow from total dogsh!t to a freaking monster! And actually, after you’ve developed that habit of doorhanging regularly, it kinda sticks with you. So, even if you’ve been in the pizza business for a few years and you’ve got a few stores all doing a million dollars a year in sales, you still get your butt out there and doorhang. Why? Because you stick to what works and doorhanging is what got you there.
I’ve broken these numbers down countless times but I’ll do it again for you here:
Doorhanging gives you a 5%-8% return over a two week period (on avg).
The avg. person can put out 100 pieces per hour.
Spend just 2 hours a day with you and your wife/business partner/girlfriend/best driver… whoever… every day for a week. Do this religiously and I guarantee you these are the results you will see:
2 hours per day x 2 people = 4 hours doorhanging
4 hours doorhanging x 100/hour = 400 doorhangers/day
400 doorhangers/day x 7 days/week = 2,800 doorhangers/week
2,800 doorhangers/week x 5% return =140 extra orders/week
140 extra orders x $15.00 avg ticket = $2,100.00
So, at $110.00/day on avg. you will have raised your sales from $770.00/week to $2870.00/week. That’s an increase of 272.73% and you’ll avg. a little more than the number you hoped for of $300/day. You’ll actually be at $410.00/day.
Keep this up every week and I’m sure you can see how this will snowball. Hope this helps. -J_r0kk
