I believe Piper & Bodegahwy are on target. While “15%” profit sounds good, what is it really? 15% of 100K or 15% of 2mil?? It would be CRAZY to pay someone $60K for a potential 20K/yr job (who wants to work 3 yrs for $$s they already have???). However, if it looked like you could improve that 20K to 200K, well, 60K might be cheap.
If you’re interested in selling, then by all means get to it. Just like you promote, market, and sell your pizza, do the same for your business. Dress it up, throw on some new lipstick, and market the heck out of it as an EASY way to make money, a darn ATM if you will. But, as other threads have discussed, being 2 years into a hard recession, with a long term recovery, means that there isn’t any easy money. So many prospective buyers simply won’t have the assets for a purchase. That leaves the hard-core buyers who will quickly see whether or not the ‘buy’ has any value - they only buy assets that make them money on the purchase.