According to the website for 'Below40' they only have 3 stores. I met with the owner/seller yesterday, and he told me that they are 100% oceanwise. Apparently, there is a gimmick there, whereby if you only shrimp from your entire sea food collection is "Oceanwise", you can put the Oceanwise sticker and claim to be oceanwise. But this guy said, all his sea food is oceanwise. But thanks for your pointers.