Fax? What is that? LOL just kidding… sort of. The fax is a dinosaur and is not long for this world. If anything, people hate junk faxes more than they hate junk email. We don’t even accept incoming faxes at either of our businesses and rarely send one.
Figure out how to reach people in the modern era. Get email addresses and do an email blast with mailchimp that offers the daily special? Facebook? Newspaper (if you still have a local one), mailings to chamber member businesses (your chamber should give you labels or an address file if you are members.
Use box toppers to promote lunch deals, slice specials for walk ins, find those local coupon books and get in them, bring free lunch to local offices. Contact the receptionist and offer a free lunch for up to 10 people for a meeting. They will take it and they will call back for more in the future.