Here is our situation–thought I would see if you guys had any helpful insights:
We are located in a strip center. Behind us (our back door faces their parking lot) is a former Georgia Carpet Outlet and Target store building. The Target has moved and in its place is now a church. The GCO is still there, and now, in between the GCO and the church, will be an Incredible Pizza Company which according to the sign will be opening in May '07. I had never heard of them before but I looked at their website and they have locations throughout the country. It looks like it is a Chuck E. Cheese only at a higher level. They will have bumper cars, go-kart tracks, bowling lanes, gymnasium, birthday parties, etc. They claim on their website that the only thing better than their pizza is the fun. I believe that because if they are anything like CEC, it will be a place that people go to for the fun, not the pizza. We are a dine-in, carry-out, delivery location that seats about 55 people. We are thinking that we should not lose much of our customer base because we appeal to couples, older people, groups of adults, along with families. And if most families are like my own (3 kids-ages 10, 7, and 4), you don’t go to pizza places like CEC or Incredible Pizza unless you are invited to a birthday party.
Anyway, I guess I’m wondering, is there anything I should be really worried about? How can we attract some of the extra traffic going to their location (especially since we are behind them)? Would I be able to have flyers and ads that say something like, “For really incredible pizza come to …” or would that be some sort of copyright infringement? And, by the way, the strip center we are in is really strict about signs along the street, even temporary ones.
Any ideas? Anything would be appreciated!
Thanks!
Sara
We are located in a strip center. Behind us (our back door faces their parking lot) is a former Georgia Carpet Outlet and Target store building. The Target has moved and in its place is now a church. The GCO is still there, and now, in between the GCO and the church, will be an Incredible Pizza Company which according to the sign will be opening in May '07. I had never heard of them before but I looked at their website and they have locations throughout the country. It looks like it is a Chuck E. Cheese only at a higher level. They will have bumper cars, go-kart tracks, bowling lanes, gymnasium, birthday parties, etc. They claim on their website that the only thing better than their pizza is the fun. I believe that because if they are anything like CEC, it will be a place that people go to for the fun, not the pizza. We are a dine-in, carry-out, delivery location that seats about 55 people. We are thinking that we should not lose much of our customer base because we appeal to couples, older people, groups of adults, along with families. And if most families are like my own (3 kids-ages 10, 7, and 4), you don’t go to pizza places like CEC or Incredible Pizza unless you are invited to a birthday party.
Anyway, I guess I’m wondering, is there anything I should be really worried about? How can we attract some of the extra traffic going to their location (especially since we are behind them)? Would I be able to have flyers and ads that say something like, “For really incredible pizza come to …” or would that be some sort of copyright infringement? And, by the way, the strip center we are in is really strict about signs along the street, even temporary ones.
Any ideas? Anything would be appreciated!
Thanks!
Sara
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