Pizza Hut has been adding menu items to drive sales for years. The cheese in the crust pizza, the pizza on top of another pizza, the pizza that takes up 3 area codes ect ect. Heres a few areas where I think Pizza Huts marketing has gone bad. 12 months ago (before the recession was involved with EVERY headline) they were advertising the heck out of $5 pizza mia pizzas. 12 days ago (after the media has convinced everybody that we are broke) they were advertising the heck out of a $10+ 12 inch all natural pizza. They can’t figure out where they fit in todays market. They advertise the heck out of pastas, even going so far in their ads to change their name to Pasta Hut. I can’t see this being a good decision long term. And here’s the best, some overpaid pepsi exec needs to be fired for this one. I can’t even recognize their signage any longer. It is dominated by Wing Street. In my town, more than 50% of their building signs and car signs advertise Wing Street. When was the last time you saw a Wing Street commercial on TV? Why in the world would you make your signs unrecognizable to promote a brand that most of America has never heard of and you care so little about that you have never run a national advertising campaign to promote the brand? I would LOVE to hear an answer from Yum Brands on that one.
