I had my best week last week ever
hehehe. Good! I’m pumped! Congrats again on all the hard work. As far as my business is concerned, it’s starting to get a little tough to spend a great deal of time in the forum. Sales have been going absolutely freaking crazy, not to mention the fact that I’m in the middle of opening another store so time is becoming increasingly valuable, but I try to get in here as often as I can.
Phase 2:
Do a customer appreciation day. Print it out on (yep, you guessed it… half page flyers). Your message should be, “Customer Appreciation Day” in big bold print. Make sure you have your logo, phone number, delivery dine in and carryout, address, hours of operation, etc. on there as well. Your special should be a large 1 topping, carryout only, for $4.99. This special should be one day only (probably a Saturday). Print up about 1,000 flyers and distribute them everywhere in town the week leading up to your promotion.
If you’ve got the extra money for a banner (about $120), get it printed. The banner should be bright yellow with black font (stands out better). Make sure you have your logo with phone number under it. The message should read, “Large 1 topping pizza $4.99 Today Only”. Under it should read “Carryout Only” because if you don’t put that disclaimer you’ll have people wanting to get it delivered. (By printing your banner generically like this, you can use it over and over and over).
After you’ve gotten your banner delivered, go to the nearest hardware store. Purchase enough 1/2" PVC pipe to “frame” the banner. Make sure you get plumbers glue for the corners so that it’ll stay in place. Tie the banner tightly to the “frame” with some string. Also, get some streamers and put them up for the event if you don’t have them up already.
On customer appreciation day, have a person scheduled to stand out there in front of the store “bannershaking”. This should only be an hour shift and you should alternate througout the day so that everyone gets a turn. Now, “bannershaking” is just that. Let them know they are not to stand out there with the banner below them. That just won’t work. They’ve got to move the banner all over the place. Up, down, sideways, upside down, left, right, etc. The whole time they’re doing this they should point at the banner and then point in the direction of your store to let passing cars know that “this special” can be found over “there”.
up23, this special will completely hammer you for the entire day. Make sure you’ve got enough food prepped and ready to go. Your net sales generated off the $4.99 will be in the $1000 - $2000 range, depending on your location, not to mention your normal sales. Remember, $2,000 of $4.99 pizzas is almost like doing $4,000 based on regular price so it WILL be extremely busy. Make sure you’re staffed for this.
Customer service has got to be paramount. All boxes must be folded with boxtoppers days before the event (about 400 large boxes). Make sure you have menus and marketing material readily available. Your customer service area must be clean and customer friendly (maybe balloons will add to the festivities). You want to make the customer feel like he’s walked into a “party” in your store on that day. Everyone should be upbeat, no matter how busy it gets. Most importantly, production has got to be as fast as you’ve ever had it.
This special, if handled correctly, will gain you a net of 200-400 NEW customers who might have never ordered from you. If you don’t handle this, these 200-400 new customers might never order from you again, so pleaseeeeee make sure you’re staffed for this. Another thing you can do is slap out a couple “floaters” before your peak hours to give you a head start.
Start timing your people now. One person should be able to slap, sauce, and distribute pepperoni/cheese in a minute or less. If not, get your times better. You’ve got to be quick with this promo.
The Breakdown:
Flyers (1,000)…$40
Banner…$120
Streamers…$50
Balloons…$5
Total cost of promotion…$215
Sales Generated…$1000-$2000
After this, we’ll talk about phase 3. -J_r0kk
