Tpizza:
:?: So you’re getting $35/household in the winter & $45/household in the summer; that’s IF everybody ordered from you. Seems like a good pipe dream! What does the $ amount have to do with market share?
Where is your town located? I’d love to see more about it so I can approximate that kind of success
Restaurant professionals somwhere figured that each household will spend, on average, roughly $20 per month on pizza.
Given that number, the stats given us by the posted, and the households, there is about $24,000 monthly market for pizza in that town. That is 206% of the estimated marketshare for this location given the stats provided. I really do suspect that the actual market is bigger than the 4000 in city limits for these restaurants to survive.
Sounds like there is a whole lot more to this picture than we have. I do not doubt the numbers, just think there is a piece of the puzzle missing . . . . or a decimal point.
Either this is a tourist/resot location, or there is a huge outlying population beyond city limits, or there is a lot different profile than the standard pizzeria.
FORTEEN restaurants serving 4,000 people is a really lopsided dynamic that I cannot understand or explain. More power to them all, I say. Pipe some of that water down to me so I can squeeze that kind of money out of our market without selling illicite substances (which I would never do).
