Someone had posted a marketing idea not too long ago. I thought that I’d repost it in case someone didn’t get to read. I really liked this person’s idea because it was unique and it showed some appreciation to your best customers. Basically here’s this person’s idea in a nutshell. You run a report of your top 30 customers. Write them a letter explaining that they are worth a million bucks to you as a customer and since you can’t give them a million bucks, you will give them a chance to win it. You then include a free lotto ticket with the letter along with a coupon and you can bet when they are sitting in front of the tv waiting to see if they won, they will be eating a slice of your pizza and thinking of your business. Below is a copy of the letter that I will be sending out this week. I’m handwriting every letter so it will be more personal and including a coupon.
Dear customer’s name,
Dear customer’s name,
Code:
I'd like to start by saying thank you for your continued business with my pizza shop. You have been one of my best customers and I appreciate it.
I definitely feel that you are worth a million bucks as a valued customer to my business and I wish that I could give it to you. Although I can't give you a million dollars, I can give you a chance to win it! I've enclosed a New York State Lotto Mega Millions ticket along with a coupon for a FREE order of bread sticks with your next order. Your ticket that I purchased is for this Friday's (July 13th) drawing. It will be held at 11:00 pm during the local news.
Nothing would make me more happy than seeing you win the $12 million dollar jackpot! Once again thank you so much for being such an awesome customer! Good luck.
Sincerely,
[i]your name
Owner: [/i]name of your business
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