Marketing is the art of creating expectations.
When the expectations are appealing the customer will “try”.
When the expectations are met there is an opportunity to convert the customer.
Are the expectations created in your marketing attractive to the customer you WANT?
Are the expectations created met when the customer tries your product?
When the expectations are appealing the customer will “try”.
When the expectations are met there is an opportunity to convert the customer.
Are the expectations created in your marketing attractive to the customer you WANT?
Are the expectations created met when the customer tries your product?
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