“You always get what you pay for”
I would rephrase: “You never get MORE than you pay for” lol
Or: There is no such thing as a free lunch…
Or: “If it sounds too good to be true, it probably is.”
We used a 8.5 X 11 for a couple of years, first B/W then two color and then went to 9 X 16, two sided, quad folded color. The extra space allows us to have more named combos with descriptions, include all the variations on sauces, wings, salads etc and a much less crowded easy-to-read presentation.
Customers are remarkably uncreative about pizzas and giving them an attractive suggestion works. Named combos are all 4 or more toppings so having them results in higher ave tickets.
Printing cost is around $1700 for 10,000 and worth every penny.
Color Box toppers are the same size as the quoted 5.5 X 8.5 one sided. We print 40,000 at a time and they come in around 2.5 cents each.