In today’s mail I happened to get 2 pizza menus…One was a beautiful 6 panel tri-fold…7" x 15" folded down to 7" x 6" so the front had a flap (national chain)…The other was a single sheet in 2 colours that looks like it was printed on a church mimeograph machine (local indy that is struggling)…I know in our area Canada Post charge over 11 cents to deliver these flyers yet some places go so cheap on the actual flyer that they might as well throw their money away…The point of this is to know your market…If your flyers do not cut it you are just wasting your money…It would serve you better to do a smaller print run and a better quality than to distribute an inferior product when the others are doing full colour…
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