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system
Guest
Hello,
I am in the early stages of opening a independent shop. I’m trying to conduct a feasibility study and put together numbers for the business plan. The problem is sales projections. I have no idea what would be a reasonable projection for sales. Not to mention, if I’m going to invest significant money into this venture, I’d like to be reasonably assured, with some hard work, I’m going to be able to make it!
Here’s some info to help. I’m in an area that boasts a below average pizzeria/capita ratio. In addition, the majority of the existing pizzerias are national chains - nothing wrong with national chains, mind you, but my strategy is not to fight with the “big boys” but to offer a different product (a Chicago style stuffed/deep dish). The area is growing, median family income of $65K, about 150K people.
If I could kindly ask for anyone’s experience with start up unit sales, that would be plenty helpful.
Thanks,
Chris Kearney.
I am in the early stages of opening a independent shop. I’m trying to conduct a feasibility study and put together numbers for the business plan. The problem is sales projections. I have no idea what would be a reasonable projection for sales. Not to mention, if I’m going to invest significant money into this venture, I’d like to be reasonably assured, with some hard work, I’m going to be able to make it!
Here’s some info to help. I’m in an area that boasts a below average pizzeria/capita ratio. In addition, the majority of the existing pizzerias are national chains - nothing wrong with national chains, mind you, but my strategy is not to fight with the “big boys” but to offer a different product (a Chicago style stuffed/deep dish). The area is growing, median family income of $65K, about 150K people.
If I could kindly ask for anyone’s experience with start up unit sales, that would be plenty helpful.
Thanks,
Chris Kearney.