I cannot believe there is any value to the number in today’s economy, but three or more years ago, we used to toss around a number like $17.85 or some such as the projected average spending per household on pizza per month. It was a really broad stroke number back then, and I have zero idea what real survey numbers are out in the slow spending world we live in today.
But, using that number, you can get a really broad idea what is out there.
With a little marketing, you can find out what the potentials are. If you’ve done no marketing at all, then I contend you are leaving money on the table. With a 27 hole golf course, there have got to be tournaments occasionally that you can get some sort of sponsorship or marketing tool into, there is the day to day stuff like printing golf score cards with your logo on them, or ball location markers, and golf tees. These are the easy ones to think of. Checking out advertisement on Grocery receipts, coffee travel mugs for commuters, all sorts of things. Sending offers to existing customers.
Marketing has MANY USES in addition to finding new customers: two come right to mind . . . customer retention (and avoiding the churn), and increasing ticket averages and frequency of existing customers.
If you try some of these sorts of things in a systematic plan, even a couple simple, and inexpensive ones, done well . . . and get no response in sales bump I will be stunned.
