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Online Ordering/Reducing Actual Phone Calls What Percent?

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fastbreakrob

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For those of you who have online ordering, can you post your percentage of regular calls vs online orders.

And I’d like to know, since you installed it… Were you able to cut back on labor at all, due to a decrease in the phone calls on friday night?

Or is it just one of those things, where you might get an order here and there?

Thanks
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent

We are ready to go live with our new on-line ordering system by the end of April. What we’ve been told is that they believe we’ll only be getting 3%-5% of our orders through the web. Personally, I think it’ll be higher but that’s what they’re telling us.
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent

I’m really interested to see if you get that high of a percentage via web ordering. I’d bet against it, but I couldbe wrong.

I’m also interested in knowing how many people end up calling into the store AFTER making a web order to either a) make a correction b) ask/complain about the price or say “But I have a coupon” c) add something to the order. Also, how many delivery issues come up because customers don’t input the information correctly.

Are customers paying via credit card on the website? If so, are they able to tip the driver on the CC AFTER the order has been processed?

Personally, as a customer, I wouldn’t bother with web ordering - why would I? Surely it is MUCH faster to simply call the store and make my order over the phone.
 
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I would prioritize online ordering if I served a commercial/corporate/office market. People in the office like the ability to peruse the menu, make selections fiddle and then order from their office PC. As opposed to making a “personal phone call” from the desk.

In many markets - including my heavy residential, “bedroom community” type market - I don’t think it is a big deal.

More importantly for me are things like being able to associate someone’s cell phone with their home address - because they call us to order dinner while still stuck in commuter traffic…
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent

LMAO
its the big red box that says ORDER ONLINE
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent
REDBARNPIZZA:
LMAO
its the big red box that says ORDER ONLINE
Click to expand...
LMAO - its not that obvious!!! If he can’t find it and he’s looking for it chances are customers won’t.
 
Re: Online Ordering/Reducing Actual Phone Calls What Percent
REDBARNPIZZA:
LMAO
its the big red box that says ORDER ONLINE
Click to expand...
No kidding - I didnt see it.

Actually, it’s only on your home page - and it’s not across the top where the other navigation “buttons” are.

Why wouldn’t you have that link there - so it will show on your menu, etc. I’d think that most people decide to order online when they are looking at your menu - and that button is not there.
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent

See, that ordering interface would be a problem for me. It is so basic that I’d bet most people wouldn’t even try using it.

No half/half choices.

Where do I choose my dressing for my salad? It doesn’t ask me nor does it provide a way for me to choose.

Etc.

Etc.
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent

wells its a big red box that says order online not much more i can do there
also on the salad there is a special instruction box where they put there dressing
no half and half, I have found that people who order specifically made pizzas want to tak to someone to make sure that there 1/4 of a cheese pizza with 1/2 anchovies and jalapenos on the side want to convey such request straight to a live person
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent
REDBARNPIZZA:
wells its a big red box that says order online not much more i can do there
also on the salad there is a special instruction box where they put there dressing
no half and half, I have found that people who order specifically made pizzas want to tak to someone to make sure that there 1/4 of a cheese pizza with 1/2 anchovies and jalapenos on the side want to convey such request straight to a live person
Click to expand...
RedBarn - try this - under today’s specials click on garden salad. There is no special instruction box.

I see now, there is acutally no special instructions box under any of the items under “today’s specials”.

You may disagree, but I think you should put you “order online” button acroos the top of your page just like the “our menu” “internet specials” “contact us” etc. That is where I was looking because that is where all of the “action” buttons are. Also, like said I couldn’t see the online order button from the menu because it isn’t there. I think that would be the most important place to have it.

Just some suggestions.
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent

I have just installed a whole POS ? online system…just started promoting online orders…right now maybe 3 % but no one even knows it yet…

Papa Johns gets roughly 20% through online orders…I expect that in my area of Wash D.C. area . I may reach 25% to 30% of orders…as I have a young computer savvy high tech population… and the orders come from all customer bases…offices…residential and hotels…

I won’t really know the results of percentages that are accurate for about 60-90 days of more marketing…

BTW the average online order is larger than phone in…

Big JOHN
 
Re: Online Ordering/Reducing Actual Phone Calls What Percent

Sounds like you drank the Kool-Aid. 25-30% after 2-3 months. I personally don’t see it happening or even coming close. Please let us know.
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent

paul7979…

today my online orders were 5% of total sales over $100 on a $2000 day…a little slow for easter…and only maybe 400 flyers about online ordering sent out…with pizza boxes…

why is 25% OF SALES not reachable…remember this is computer heaven
here in DC…every household has 2-3 computers and most have broadband…people like the idea of looking through the menu and placing their order…its not for everyone…but even at 15% its a big hit…
 
Re: Online Ordering/Reducing Actual Phone Calls What Percent

The reason I find it hard to see is that our campus store does online ordering, offering great specials only available through it, and only does 3-8% depending on the day. This is a college town with 50,000+ students, and it seems that if anyone would use online ordering, I would imagine college kids would. I’m not saying that I don’t see it being worth doing, just that it seems that 30% is far from happening anytime in the near future.
 
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I suspect there is a retraining issue in some areas. Pizza has been a phone order sort of thing for a few decades. Getting the customer base onto the new idea will take some time.

Who would have thought anyone would pay Microsoft for a new operating system every time they built a new one. Now it’s every two years.

I believe it’ll get to online ordering being a big chunk or our orders taken, just maybe not in time for our retirement.
 
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Re: Online Ordering/Reducing Actual Phone Calls What Percent

Redbarn - Who are you using for your ordering?

The system looks simple and straightforward. Most other systems I see are all over the place with way too many un-used features.

I WANT ONE!
 
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