When it comes to online ordering we can build a couple different things; I generally recommend using a branded order site as the official website as it streamlines the order site. Reason being is that click through rates and customer orders are inversely related. If merchants are attached a currently existing website, we can link the order sites through that. I addition to the online ordering, included in all packages are fully branded mobile apps for iOS and Android.
We manage social media outlets including FB and TW as they most drastically effect search engine results as well as their business applications. Regular postings including images that promote menu items and specials as well as online or mobile ordering.
Re SEO, there are literally thousands of listing-sites available, but 95% of people do not search beyond the 1st SERP; for that reason we’ve determined what we consider the top 6-8 listings to target. So on the offensive - the primary goal is to have the proper domain listed on all these so that internet traffic is all driven through a commission-free ordering source. On a defensive, we scan the SERP’s looking for 3rd-party masked domains which, from a customer’s perspective, look like the official website. Unannounced to them, they place an order through a commission-based site thinking that it’s directly through the merchant, hurting the merchant’s bottom line. Again the goal here is to have a clearly broadcasted presentation to the customer of the merchant’s branded order site that does not hurt overall profit.
RE the POS. It is an iOS based software currently available through the iTunes store and will run on any iPad generation 2+
As @Home Town Pizza mentioned, we are the processor. Trans. rates are a flat 2.75% no fee and depo is next day. Features of the POS include full integration with the online ordering, kitchen and receipt printing, shift/cashbox management, and split checks or payments plus others that I could elaborate on further with you personally.
In addition, merchants have complete access to their online store manager. Merchants can update and revise their entire product catalog, structure of the end-user view, orders and billing transactions for both online and POS, coupon management, store settings, and email campaigns that databased on all digitally taken orders. For the comprehensiveness of the system it is fairly intuitive and easy to use. We include video training modules as well as 24 hr. support.
If you at all interested in further details of our programs, feel free to contact me directly.