I have used peel-a-deal for three fundraisers. When I contacted them they were very professional to deal with. I sent a sample to them with the info I wanted on the card. They sent back a couple proofs that were way better than mine. They even gave me some recommendations based on their experience. I received the cards on the exact date promised. The whole process was very quick. I was impressed by everything that they were able to do.
I operate in Central PA which is rated as the worst area in the whole country for fundraising by Black Bear Marketing (Very Big Company). I would say that you can have good success with it because if I did in this area then anyone can. The one thing I did not like is how sticky the coupons are once you peel them and put them in your cash drawer.
I have done several other fundraisers with great success. In my opinion the value that you give is what sells. You have to think about what customers you want to target, what value you want to give them, how the fundraiser will benifit the organization, and how you can grow your business.
Redemption rate was about 15% to 25% on the peel-a-deal so far. I definatly feel that redemption rate is higher on credit card sized cards. People tend to keep them close everywhere they go. I have had up to 40% redemption on credit card sized fundraisers.