We did a scratch to enter promo for a pizzeria client last year on a large promotion. There was a deck of cards giveaway with a scratch and win area to reveal a PIN number. The customer went to the website, registered their pin and contact details to be entered into a sweepstakes.There were also a number of instant win prizes when customer entered.
There were approximately 80,000 units put out and got about 11,000 entries which is 13.75% redemption.
Even on a smaller scale and without a sweepstakes, by using the peel a deal concept in a way that requires customers to register on your website(get a PIN#, enter contact info to redeem deal/prize)it’s a great way to build a customer database and collect vital customer information like an email address.