The_Calzone_Kid
New member
Hey Everyone!
This has been driving me nuts for awhile - hopefully you all can help me find a solution! I bought my restaurant about 2 years ago. The previous owner (who owned the place for about 10 years) put out a ton of BOGO Free coupons. They seemed to be on most, if not all, of his mailers for the 10 years he owned the place. I tried switching to BOGO 50% and it really hurt business last year, so I needed to bring them back. With current food prices, this seems to hurt more and more each month! I’m absolutely stumped on the process of phasing them out (or at least down dramatically). So many of the regular customers have been in the habit of using these coupons for years, I need to find a way to keep them happy, yet not run so high on my coupon percentage (overall, my coupon % is around 20% of gross sales each month). It gets frustrating because if I put out a BOGO free coupon in the local paper, I’ll get like 1000 redemptions. But if I do a BOGO 50% off, I’ll get less than 100 redeemed! I would like to avoid raising regular menu prices to compensate for this, I dont feel it would be fair to my customers who dont always use the BOGO coupons. Any ideas?
TCK
This has been driving me nuts for awhile - hopefully you all can help me find a solution! I bought my restaurant about 2 years ago. The previous owner (who owned the place for about 10 years) put out a ton of BOGO Free coupons. They seemed to be on most, if not all, of his mailers for the 10 years he owned the place. I tried switching to BOGO 50% and it really hurt business last year, so I needed to bring them back. With current food prices, this seems to hurt more and more each month! I’m absolutely stumped on the process of phasing them out (or at least down dramatically). So many of the regular customers have been in the habit of using these coupons for years, I need to find a way to keep them happy, yet not run so high on my coupon percentage (overall, my coupon % is around 20% of gross sales each month). It gets frustrating because if I put out a BOGO free coupon in the local paper, I’ll get like 1000 redemptions. But if I do a BOGO 50% off, I’ll get less than 100 redeemed! I would like to avoid raising regular menu prices to compensate for this, I dont feel it would be fair to my customers who dont always use the BOGO coupons. Any ideas?
TCK
Last edited: