Think Nathan’s Coney Island. Does the fact that they have a hot dog eating contest make anyone less likely to want to eat at Nathan’s?
(Granted, I’m not all that worried about ever eating there. I’ve had their dogs, they’re ok, but there is something about being AT the original place; Uno, or Gino’s East, or Nathan’s, or the original Hard Rock Cafe’, that sentimental thing of “wow, it all started here”.}
Advantages: 1) People enjoy watching people make fools of themselves, and some people really enjoy doing it to themselves.
- If it’s for charity, why not?
- It gets your name in front of lots of people, and the media (ideally).
If contestants pay $20 to enter, you ask the charity for $5 of that to cover costs, or get a receipt for your taxes. Ahead of time, you set up to sell slices to the crowd, as well as drinks. Have a flyer printed for distribution only to those people, maybe put it in an envelope or somehow make it a little extra special.
It’s a PR stunt if you do it right. A very good PR stunt.
Or, if that still doesn’t float your boat, how about this one? “How LITTLE of our pizza can you eat in an hour?” Contestants pay to sit with a small cheese pizza in front of them; whoever is the last to eat any of it is the winner. What kind of impression will that make?