Primary Data Analysis
The results of our survey:
The results of our survey:
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* From our questionnaire, we found that 53.75% of the sample population had pizza delivery once a month.
* There are about 51.25% of the sample population that have been using dine-in service once a month.
* According to our survey, 70% of the sample population had pizza for dinner.
* There are around 37.5% of the sample population that preferred Pizza Hut to any other establishment.
* About 65% of the sample population required delivery for their pizza.
* About 50% of the sample population spends around $11.00-$15.99 on their pizza purchase.
* According the survey, 57.5% of the sample population said the taste of pizza is good while 31.25% of the sample population said the taste of pizza was excellent.
* About 46.25% of the sample population think that the price of pizza is fair.
* About 38.75% of the sample population think that convenient location is quite important in their decision in choosing a restaurant.
* In their decision for their next pizza purchase, 47.5% of the sample population believe that attractive prices are a very important factor.
* About 63.75% of the sample population believe that the quality of food is a very important in their decision in choosing a restaurant.
* About 42.5% of the sample population said they were satisfied with their last pizza purchase.
* Concerning the speed of delivery, around 40% of the sample population said they were satisfied while 35% of the sample population said they were somewhat satisfied.
* About 30% of the sample population said they agree somewhat with the statement concerning health consciousness. The same percentage of the sample population said they neither agree nor disagree with the statement.
* About 50% of the sample population said they were extremely likely to purchase their pizza from that same pizza establishment.
* About 37.5% of the sample population agree somewhat that they eat fast food frequently.
* About 28.75% of the sample population agree somewhat that they have little time to prepare meals for themselves while 27.5% of the sample population completely agree with the statement.
* Approximately 51.25% of the sample population strongly preferred home-cooked meals to fast food.
* Concerning pizza consumption in the next five years, 61.25% of the sample population said it would remain about the same.
* About 28.75% of the sample population believe that the price of pizza will need to change in the next five years.
* Concerning demographics, 58.75% of the sample population were female while 41.25% were male.
* About 30% of the sample population were married without children.
* About 30% of the sample population said they had household incomes before taxes of $50,000 or more.
* Approximately 35% of the sample population had some college while 32.5% had a college degree.
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