Politics is irrelevent to me as an business operator and as a customer. I want to know about my pizzas and prices. Well, I know that is a broad generalization that has problems when you get to close to it.
What John has done is started a conversation that NEEDS TO HAPPEN in so many ways. National conversations need to happen about rising costs, educating the marketplace about various realities. One reality is that there is a new cost of business recently mandated in the ACA. Many customers/citizens will see it as new free benefits, and this conversation will let everyone know that someone is paying for it. It also reinforces to the public that new business costs always have been and will continue to pass down to the end consumer. This sort of conversation is good for all of us.
Sure, he is going to take the political flack for it, but people will begin having have front of mind that when costs go up for cheese, chicken, flour, insurance laws, then it will impact the costs business owners pay, and may increase the prices they pay . . . . even for pizza. Combined with the recent increase in local small business awareness, this is a good thing to have happening in the marketplace. We should all find diplomatic ways of carrying the torch to the next stop by letting our own customers know that there might be a cost increase coming . . . . no one likes surprises.
John’s first responsibility is to his shareholders . . . next is his francchisees . . . then the customers. Franchised corporations operate on a wholly different concept that anything like a single or multi-location privately held type place. They also have the profound financial muscle to overwhelm the public memory with a new set of propaganda to overcome any backlash that may arise. WE NEED HIM TO SAY THESE THINGS.