From October 2006 through September 2008 (24 months total) we had 18 record months and every one of the 12 months of the year had it’s all-time record during that period. Since Sept 2008, we have not had a single record… until now.
As of yesterday’s business, June is already the second best ever and we are 2K away from breaking our old record for June with four days to go.
Whew. That was a long dry spell!
What put us over the top was a direct mail that was designed to attract first time internet orders. We have added about 200 new internet accounts so far and we are just 3 weeks from the mailing drop date. For us that means we have one good week of response and a couple more so-so weeks to go. the offers expire July 31, but do not expect to see much response after about the 15th. I think we should hit 300 new internet users and a total of about 500 orders using the offers in the mailing.
As of yesterday’s business, June is already the second best ever and we are 2K away from breaking our old record for June with four days to go.
Whew. That was a long dry spell!
What put us over the top was a direct mail that was designed to attract first time internet orders. We have added about 200 new internet accounts so far and we are just 3 weeks from the mailing drop date. For us that means we have one good week of response and a couple more so-so weeks to go. the offers expire July 31, but do not expect to see much response after about the 15th. I think we should hit 300 new internet users and a total of about 500 orders using the offers in the mailing.
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