I agree. You are already risking alienating the customer by not delivering to him, don’t make it worse by being dishonest. I believe that Wizzle Wassell has the right approach. Honest, polite, yet firm. We all know that there is a risk to us and all of our employees everytime we open the door. It is our responsibilty to control and minimze that risk. If the customer that lives in a “bad” area is reasonable, they will realize that crime is higher in that area. The problem is most people are not reasonable when you tell them they can not have their way. It would be much worse if they get to your store and you have two cars out front with car toppers on and the drivers that are too busy to take more runs are sweeping the floor.
The area I would consider dropping is an apartment complex which is actually walking distance to the store. Since it was built a couple of years ago crime in our area has increased including violent crime, and more often than not, the offenders, when caught are associated with these apartment. We frequently send two drivers to deliver there at night because of the sketchy stairwells. There are some really nice people that live there and there are a few sharks that look at working people as prey.