brad_randall
New member
Anyone doing mailings different from the standard 30/60/90 day ones?
I’ve seen some good results direct mailing everyone from “active” customers to those so lazy as to be considered “dead” - like as much as two-years inactive. So I’m starting to think that in addition to (or instead of) doing the standard stuff, that maybe an effective method might be 180/270/360 mailings to hit some 30-day blocks way out in the past. I just mailed everyone in our small-town market that hadn’t ordered in 360-720 days and we had a really nice surge in sales until Spring Break derailed it… “stoopid holidays!” Next month I’m going to mail everyone that’s been inactive for 2-3 years.
Is anyone else getting good results from non-standard mailing timings? If so, where are your “sweet spots?”
I’ve seen some good results direct mailing everyone from “active” customers to those so lazy as to be considered “dead” - like as much as two-years inactive. So I’m starting to think that in addition to (or instead of) doing the standard stuff, that maybe an effective method might be 180/270/360 mailings to hit some 30-day blocks way out in the past. I just mailed everyone in our small-town market that hadn’t ordered in 360-720 days and we had a really nice surge in sales until Spring Break derailed it… “stoopid holidays!” Next month I’m going to mail everyone that’s been inactive for 2-3 years.
Is anyone else getting good results from non-standard mailing timings? If so, where are your “sweet spots?”
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