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Sales Forecasting

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Patriot_sPizza

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in preparing for my “fool’s tax” I’ve been reviewing recent threads on sales forecasting…

I’ve always built my model starting w/opening day “expectations” and “ramping” up sales over time…

I’m curious as to where we get the idea/concept of $17.xx/per household divided by the # of other shops in the trading area…

as well as the idea of $ .50 - $2.00 per/person in the trading area…

input please…
 
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The $17 to $20 per month per household comes from market reasearch done by the National Restaurant Association on spending habits of Americans. I cannot quote the reasearch design, the statisticsal analysis used or the market sample used . . . but it seems a pretty good WAG for what happens in my market and nearby markets, at least.
 
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And…

The idea of 50 cents - $2.00 per household comes from my personal studies based on the types of markets in which my corporation occupies. It’s not scientific research but it’s a pretty accurate guess.

-J_r0kk
 
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