School Nights!!! They are a great way to give back to your community without writing a check from your bottom line. Basically the way it works it you give a portion of the sale back to the organization who is involved. I tend to stick with Elementary PTA’s or PTO’s, and Middle & High School Music Departments. I give them a flyer to duplicate at their own cost to hand out to their friends, family, teachers, and the students. I might also put a small add in the local paper to help its success. Usually you have them send out a flyer a week in advance, and then again the night before.
The flyer might say "Help support your “(local school name)” PTA, buy any products from “(your pizza store)” on “(specific date)” and a portion of the sale (I spell it out 10% or 25%, but some choose to keep it hidden)will go to their organization.
I usually run these events on a Tuesday Night, this give an organization a chance to disseminate your flyer to the students again, one night before the event, and Tuesday won’t interfere with a families usual Friday, or Saturday plans to buy pizza. I have tried Wednesday, and Thursday, but is ends up affecting my Friday, and Saturday. So I believe that Tuesday is the best opportunity for everyone to succeed.
Don’t get discouraged if it doesn’t take off immediately, some organizations are really good at getting the word out and some aren’t. Just find two or three organizations, that are broad in scope, and sit on them forever, the goodwill you create is immeasurable, and try to get the local paper to do a newspaper article on it after your first real successful night. Or after several have been done, and the accumulated funds given to a organization have reach say $1000. this is noteworthy, and in most neighborhoods, it is given great consideration and praise.
Whatever you do don’t stop, create a schedule throughout the whole year for each organization, and repeat it every four weeks or so.
Good Luck!
