I would appreciate some opinions/feedback on the size of a menu as it may relate to customer appeal, perceived credibility of the concept/business, etc. In particular as it may apply to a dine in of 75 to 100 seats, take out and delivery. I see some pizza places that have very average food but with big menus covering everything from salads, to appetizers, sandwches, knots, calzones, pasta and pizza and they seem to do well. Is this because, even though the food might be very average, there is something there for everybody? Does this approach simply bring in the traffic so that the business appears busy and therefore must be pretty good and/or a good place to mingle? Is that approach more appealing to customers than going with a relatively small menu but concentrating on very good quality? One example I am thinking about is a place that has always run a 4.99 lunch special which is a giant slice of pizza, small salad and a 20oz beverage. Draws traffic (Mon-Fri special) Their menu has all the menu items I mentioned above. Food is not bad but it is certainly not more than average and the toppings are modest.
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