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Study shows lower prices, lower satisfaction in restaurants

Missy_PMQ

Administrator
Staff member
Hey Ya’ll,

I just came across a study they did at Cornell University and it took place in an Italian restaurant! They had people pay either $4 or $8 for a meal and rated their satisfaction.

They used a buffet so people got exactly the foods they wanted but when they paid 4 dollars, they had the feeling that they overate (though they didn’t more than the other group) and had some guilt associated with it. When they paid 8 dollars, they reported that they liked the food more! Here’s the article.

http://www.newswise.com/articles/don-t-like-the-food-try-paying-more
 
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