I’ll start by saying I advertised for this. It was actually quite impressive: We did a newspaper “wrap” that went outside the front page. To see all the Sunday papers at the convenience store with our logo right on the front brought a little smile to my face.
The results vs. normal Sundays:
Dayshift (11AM - 4PM)… 33% up
Entire day… 70.91% up
The rushes hit exactly like they were supposed to (which was kinda cool because it’s not too often when you can predict, “Okay. The phones are going to start ringing now”… and then they do). We stayed busy for most of the dayshift with a lot of dine in business, and had a busier 4-5 rush than normal. It was a little bit of a madhouse for about a half hour leading up to the game to make sure everything was prepped and ready to go. Of course, from 5-6:30 it was all about answering phones as fast as we could. Then we had our little lull (which helped get the drivers all caught up). We had our next little pop at halftime (which was crazier than pre-game because it was condensed into a half hour). We actually got to enjoy most of the 4th quarter, making pizzas here and there, but not too busy. After the game we got another little pop that lasted about an hour. Then it was time to clean up and get out of there.
I’m very pleased with an extrememly successful Superbowl Sunday. The best news is the newspaper wrap had coupons with an expiration date of 2/28, so it helped push sales yesterday, but will also continue to grow sales throughout the next couple weeks. As soon as we get the coupons back I’ll give everybody the numbers (if I can remember - my memory really sucks) about ROI, avg. ticket, and all that jazz.
I’m a little worried about sales, though. We’re doing great and actually just set a new record week last week. However, with all the new troops going to Iraq we’re losing about 1/3 of our barracks population on our military post. I guess time will tell the tale. -J_r0kk
The results vs. normal Sundays:
Dayshift (11AM - 4PM)… 33% up
Entire day… 70.91% up
The rushes hit exactly like they were supposed to (which was kinda cool because it’s not too often when you can predict, “Okay. The phones are going to start ringing now”… and then they do). We stayed busy for most of the dayshift with a lot of dine in business, and had a busier 4-5 rush than normal. It was a little bit of a madhouse for about a half hour leading up to the game to make sure everything was prepped and ready to go. Of course, from 5-6:30 it was all about answering phones as fast as we could. Then we had our little lull (which helped get the drivers all caught up). We had our next little pop at halftime (which was crazier than pre-game because it was condensed into a half hour). We actually got to enjoy most of the 4th quarter, making pizzas here and there, but not too busy. After the game we got another little pop that lasted about an hour. Then it was time to clean up and get out of there.
I’m very pleased with an extrememly successful Superbowl Sunday. The best news is the newspaper wrap had coupons with an expiration date of 2/28, so it helped push sales yesterday, but will also continue to grow sales throughout the next couple weeks. As soon as we get the coupons back I’ll give everybody the numbers (if I can remember - my memory really sucks) about ROI, avg. ticket, and all that jazz.
I’m a little worried about sales, though. We’re doing great and actually just set a new record week last week. However, with all the new troops going to Iraq we’re losing about 1/3 of our barracks population on our military post. I guess time will tell the tale. -J_r0kk
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