The essential question to ask before extending your brand

[Pizzamancer]

Seth had another great blog post today. I think Domino’s did this when they started selling Buffalo Wings, clearly a great addition to their product line.

Places that fail are the guys like Mesa Pizza in Minneapolis, with a very unwieldy menu. Just because you can offer a lot of topping offerings and/or selection, doesn’t mean you should. As shown extremely well by the comments on this thread at Reddit.

 

[eupher61]

Seth is in St Louis sometime fairly soon, I just heard a mention on the radio. Unfortunately, I doubt I can make it. Thanks for bringing his name and writing to my attention!