eatmorepizza:
When it comes to food; you’re only as good as the products you use. When it comes to cost, don’t be foolish and buy on price, we’re in this business to sell more pies and make money, we’re not in it to save money. If you want to save money, spend your days and nights clipping coupons from the Sunday paper.
I am with you to a point here, eatmore. For me, there is a balance of quality and “price the market will bear”. I acquire the best quality products I can afford. If the marketplace will tolerate a higher price, then I can buy higher priced ingredients where necessary.
I, for one, would GLADLY cut coupons in the Sunday paper if they included the products I sell in my shop. Refusing a coupon is an insipid waste of money if it is a product used. I don’t leave money on the table. I am in the business to reduce costs in my expense profile wherever possible to provide a better opportunity for the market to sustain my business and throw a potential profit. Wow . . . if we aren’t supposed “to save money”, then buying an identical product from a different vendor for less money would be out of the question as well.
If your point is about sacrificing the established quality of the product and brand your business has built, just to save a few pennies, then I am right beside you carrying the banner. If you are also including refusing to research cheese and other commodities in the marketplace that have reached historical highs by STEEP increases in the last 10 months, then I may be on a different track. Mindless marriage to an expensive brand of cheese when the price has climbed 60% . . . and menu pricing cannot match that sort of steep climb in any marketplace we’ve heard from so far . . . is a recipe for disaster.
One must cut costs somewhere, and pizzerias around the country are finally being pushed to explore other alternative brands of food products. While Grande is a great cheese manufacturer, it is not the end-all be-all of cheeses for all businesses in all markets. People who used it are getting priced into exploring other brands and styles of cheese. By extension, Rolls-Royce is held by large numbers of people to be a fine, high-quality automobile that is very desirable . . . it is folly for me to buy one because my income level simply will not support my buying it. Period.
Aim high, and stay within one’s budget. OR, for those in the high-volume, discount price market, the whole discussion is a different creature of a different species. Price of Grande would bankrupt many LC franchisees.