UP23,
I don’t think it’s necessarily the temperatures that are keeping your sales lower. I think you’re in the right ballpark, but what you should truly be looking at is the big round thing that creates the hotter temperatures. That’s right, the sun. I’m sure temperatures affect business a little, but the sun going down between 8:00 and 9:00 hurts because, as you know, we’re a night-time oriented businiess.
This is why pizza operators love fall and winter months. Yes, the weather gets crappy and nobody wants to go outdoors, so sales increase because of this factor. However, the sun also goes down as early as 4:30, therefore creating more sales opportunities for most pizzerias because most families are indoors.
Yes, there are exceptions to the rule. But, generally speaking, this fact holds true in most cases.
-J_r0kk