Why We Buy the Products We Buy

[brad_randall]

I came across this article in Time (my wife got a subscription… I really, really don’t know why), and it caught my attention:

“Ideally, a manufacturer increases the quality of a product, and that in turn increases word of mouth and media coverage,” says Gigerenzer. “But advertising shortcuts this process. There’s no longer a connection to quality.”

This guy’s book is called Gut Feelings: The Intelligence of the Unconscious. Has anyone read this one yet? I think I’m going to go buy a copy… or maybe see if the library has it.

 

[system]

read the article, thanks,

there is something to be said to branding, people being creatures of habit, and the herding instinct…
subconsciously, to make a change has the feeling of risk, and that in itself keep people stuck.
I am most troubled when I see it in myself, and happy that I do and can give myself the option of change.
Otis