We have a pizzeria in Rural, Central PA. Our town has 1,500 homes. Our Pizzeria was one of the first in this area and is still going after 54 years. We joined facebook pretty quick (2010) and was “liked” by many. We ended up with about 3,000 likes by 2014.
I tried something this year to see how well it would work to get “likes” and it seems to be working very well. We decided to start give away food on facebook. All we had to do was post a picture of food and say: Enter to win! Like, comment, share this post and you could be the random winner chosen on Thursday XX!
Our customers have been more engaged in conversation about our pizzeria and each time we get about 100 new “likes”. We now have 4,700 likes and the fan page has a very positive vibe to it. It is so nice to see all the compliments from customers. Very Rewarding!
I am curious to see how it may work for others like you guys. Let me know if you give it a try.
When you like a page you see status updates. When share a status…That’s The Key! When we do a contest it states: “Like, Share, Comment” to win! Our contest’s usually get 600-900 shares. When someone shares, all of their friends see the share. That’s how to get 25K with only 4,700 likes.
Pizza Of The Month - Thanks for sharing your results with us here. This is certainly something I need to do more with. I don’t completely understand all of the numbers either, but the one that cannot be denied is the increase in online sales! I am about to launch a new online ordering system that is supposed to have nice Facebook integration - I say supposed to, because I have not yet added that into our FB page. Do you have any direct integration between the online ordering system and FB? Also, what percentage of your business comes from online sales? Last, but not least, can you share you FB page with us here? I would love to follow your efforts there!
Another algorithm trick to get your pizzeria’s page into more newsfeeds is to spend some time as the page liking things. Apparently the more things you like, the more you show up in people’s feeds. Also, like your own statuses because if someone missed the original post, they may see the sidebar where it shows that you liked your status.
We did an article for our 50 year anniversary. It was " A Cut Above The Rest" in 2009. The next year (2010)we did major renovations: Doubled the dinning room, Remodel the whole place inside and out! It looks so much more inviting now.
I’m at about 715 likes… I advertised with them for the first time ($40) a month or two ago and I think I got 20 likes from that. Not quite sure it was worth it… as likes obviously don’t translate into more eyeballs on my postings. I scratch and claw to give people reasons to check out my page on their own, weekly contests help.
i went to a FB seminar today…spent a couple of hours hearing their mantra…in days gone by, I was VERY successful in doing events…I think the plan now is to do “boosts” to page posts…and, of course, content is king…ya need to give people a reason to like your page & post…you also need to make sure/tweak your setting so u r reaching new folks, and not preaching to your choir…people are indunated with FB $hit, so little appears in their news feeds…