New Mover Program

Does anyone still have a new mover program. If so, what do you do and who do you use?

I use Mailshark. I really like it. I offer a Large pizza free and got back 27 out of 94 last month.

How many of those 27 are repeat customers?

Are you using the plastic or paper?

I am using plastic. My thought is it doesn’t get lost in the mailbox as easy.


We use Moving Targets and have been for over 20 years I think now. Costs $1.80 or $1.90 per mailer. People who redeem the mailer are more likely to go on to order a 2nd time than those who try us cold:

50% of people who order for the first time without a mailer fail to order a 2nd time while a slightly smaller percentage (42%) of the mailer redeemers don’t come back.

Even though the 1st pizza was free, they go on to order at pretty much the same rate as other customers:

If anything, the numbers remind me that we need to do a better job of following up with first-time customers to encourage them to order that 2nd time.

I was thinking it would be the opposite based on how small the plastic is. That’s why I’m hesitant to do the plastic. 5.75″ × 8.625" compared to 4″ × 5.2″. The brown paper represents the plastic piece vs the postcard.