Does anyone still have a new mover program. If so, what do you do and who do you use?
I use Mailshark. I really like it. I offer a Large pizza free and got back 27 out of 94 last month.
How many of those 27 are repeat customers?
Are you using the plastic or paper?
I am using plastic. My thought is it doesn’t get lost in the mailbox as easy.
Matt
We use Moving Targets and have been for over 20 years I think now. Costs $1.80 or $1.90 per mailer. People who redeem the mailer are more likely to go on to order a 2nd time than those who try us cold:
50% of people who order for the first time without a mailer fail to order a 2nd time while a slightly smaller percentage (42%) of the mailer redeemers don’t come back.
Even though the 1st pizza was free, they go on to order at pretty much the same rate as other customers:
If anything, the numbers remind me that we need to do a better job of following up with first-time customers to encourage them to order that 2nd time.
