I’ve been running an ad on Hulu streaming service for the past few months. Cost has worked out to under 3 cents per impression. So it’s more expensive than Google ads but less expensive than some Facebook campaigns I’ve run.
I signed up at https://home.admanager.hulu.com/ , uploaded a 16:9 format 15 second video, and was off an running after a pretty quick approval. The minimum campaign budget was $500, but the duration can be spread over any time frame so I stretched it out over 5 months. My ads are targeted to specific zip codes but they can be directed at a metro area if you fall inside one.
Unfortunately, I used an existing video that doesn’t allow me to track how well it’s driving traffic. I’m planning on creating a new ad that offers a discount for using coupon code “hulu” so I can get some solid numbers.
Anyone else tried running ads on any of the streaming services?