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Streaming Advertising

brad_randall

brad_randall

Well-known member
I’ve been running an ad on Hulu streaming service for the past few months. Cost has worked out to under 3 cents per impression. So it’s more expensive than Google ads but less expensive than some Facebook campaigns I’ve run.

I signed up at https://home.admanager.hulu.com/ , uploaded a 16:9 format 15 second video, and was off an running after a pretty quick approval. The minimum campaign budget was $500, but the duration can be spread over any time frame so I stretched it out over 5 months. My ads are targeted to specific zip codes but they can be directed at a metro area if you fall inside one.

Unfortunately, I used an existing video that doesn’t allow me to track how well it’s driving traffic. I’m planning on creating a new ad that offers a discount for using coupon code “hulu” so I can get some solid numbers.

Anyone else tried running ads on any of the streaming services?
 
Amazon TV has started running ads. Looked into their offerings and their minimum campaign investment is… $10k. So, NOT small business friendly.
 
I drive by Blooming Ill fairly often when I go home to Wisconsin. I would have liked to stop in and visit you.

Did you create the video youself?

Thanks,

Wes
 
We’re in Bloomington, Indiana. The videos are created by the company we use for GeoFencing advertising and we reuse them for Youtube and Hulu ads.
 
Looked into Tubi and Pluto services. Both look to be accessible only through 3rd party advertising companies and seem to suggest a preference for national advertising.

Roku TV however is set up almost exactly like Hulu TV. A $500 minimum spending agreement that can be spread out over whatever period of time and targeting that can be set by zip code(s). I set up an account and will give it a try for 5 months as soon as the ads are approved.

To date on Hulu I’ve spent $350 to deliver 12,500 ads to 7,000 different accounts.
 
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