OK guys and gals, we are doing it. I posted a while back about our store. We were a Toarminas franchise in SE Michigan. We are supposed to be “The Cadillac of Pizza’s” according to the franchisor and our prices reflected it. With some changes from the corporate recipes I was able to enter the Pizza Pizzazz Competition at NAPICS and I placed 13th (after about 14 months in the pizza biz) which I thought was pretty good. But even having great pizza could not get us going financially. We were stuck at an average of about $2300-$2500 a week in sales. SOme weeks we did better but the best ever was only $4500 and the worst was about $1500. So we moved our stuff and are changing our name. To compete with the area stores that are trying to see who can sell the cheapest pizza we are going to be pricing our large chesse and pepperoni pie $1 cheaper than the competition so that means it will be at $2.99 (our competition sells them at $3.99) I spoke to a couple of distributors and told them that I want the cheapest stuff possible. But none of them handle fake “pizza cheeze” or budget pepperoni and I don’t know what exactly to ask for so does anyone know a manufacturer of fake cheese or low cost pepperoni? Please keep in mind that to me quality is not relevant. I went out of business with great pizza, now I’m gonna give the market what they want, cheap pizza that they can choke down for less than anyone esle sells it for. But I do need help doing this so any thoughts on how to cheapen things up as much as possible would be appreciated. Remember the customers in my area really don’t give a hoot about quality, price is king! Thanks!