We struggle constantly with sales. We have taken over a shop with a really bad name and are in the planning process to change it. We have had 1 week in the past six months when we topped 5K (our operating goal) after a postcard mailing and are settling back to $4400-$4700. We really try to stay up-beat and positive, but jeez, it’s tough. The store has had 4 orders today since 11AM and it’s now 3:30. Yesterday we did $425 all day.
We have a very clean store, great employees, and a great product. Our town is about 70,000 and there are over 20,000 Marines stationed within 6 miles of our store. The Dominos a couple miles away regularly has 6-8 drivers for Saturday daytime and Saturday nights their delivery time goes to 2+ hours. We get some of their overflow business then but can’t seem to tap into the goldmine. We doorhang, flyer base 2x weekly and many many other marketing efforts.
I think it’s just the first year or two you just totter on the brink of going under before you get stable. I certainly hope it’s not permanent.
