NicksPizza
New member
wa dave:
I think anyone who does not have a loyalty program of some sort in place needs to do it NOW. We don’t have one, and we are going to do it first of next month, I believe. Ours may be a sort of discount/value added when they order as well as a final goal at like 8 pizzas . . . a discount or a free something. Enticing repeat business should be doable.
Market now while all the fools are saving money by cutting their marketing budgets. Whatever you do, get your name and message into the marketplace. Get it there as often as you can afford, and treat the customers like royalty whenever possible.
I like the way you put that, choosing not to participate in the recession. We are taking a similar track in that we are focusing on recruiting new customers to the herd to stabilize and grow our sales. Sure, we will do some special sorts of things for existing customers to boost repeat sales, but we have to replace the turnover and grow bigger. Lots of people are “sliding” down the market positions to find more affordable dining out options and better value. Dining out is sometimes the only luxury a family can afford in a month, and may not be able to afford a steak house or mid scale Italian restaurant this month . . . I want them to hear my message and try me out.Funny thing is that we decided to launch our 8 new “International” flavour gourmet pizzas when the ecconomy started to show sings of despairs and cracks appeared in the dam wall and these have taken off at $20 a throw. My stated theme then, and still is, that if there is a recession we have chosen not to participate in it.
<<<<<>>>>>>I have no desire to be the biggest seller of pizzas in the bankruptcy court. Dave
I think anyone who does not have a loyalty program of some sort in place needs to do it NOW. We don’t have one, and we are going to do it first of next month, I believe. Ours may be a sort of discount/value added when they order as well as a final goal at like 8 pizzas . . . a discount or a free something. Enticing repeat business should be doable.
Market now while all the fools are saving money by cutting their marketing budgets. Whatever you do, get your name and message into the marketplace. Get it there as often as you can afford, and treat the customers like royalty whenever possible.
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