best weeks to mail out menues

[snowman]

Dmitri:

guys, if i understand correct , i should make sure that every house in my area gets my menu every 2 or 4 weeks, so look - i have probably 25000 households i want to serve. so, 25000 divide by 4 is 6250 pieces a week - a little to much, and the price including menu print and postage will be about 1500, and thats a week. i want to make sure i didnt misunderstood anything.

You have 25,000 residences in your delivery area? If so, instead of doing a radius of say 5 miles, drop it to 3. That should fix the cost issue. Once you get a schedule going on the 3 mile radius, your sales should grow considerably. When you determine you’re making more money but not enough money, then you hit the 5 mile radius. The most important thing you have to remember is this… when sales get to where you want them, DO NOT STOP ADVERTISING. Your sales WILL drop. The worst return on investment is usually the first few mail drops. Repetition is key.