Anonymous:
Summer time Sundays always seems slower on hot days as people go the beach, park or whatever and sometimes just don’t feel like eating anyway. Or they come in later when it starts cooling down.
During te past summer (our first with daylight saving) some of our competitor indies closed on Sunday or Monday because they weren’t getting the trafffic flow up to their normal trading levels. We were open and stayed open a little longer due to the daylight saving and people started to flock in as they wanted izzas and their local was closed. Consequently we ended up open more hours than we anticipated but sales were unbelievable.
Now we have captured a lot of thes customers as they KNOW we are open and they now know we have a better product. Some drive right past their local one and take 15 minutes to get to us.
I used to once believe the theory of supply and demand - there is only so much business to go around for the number of businesses. This goes out the window when customers want something and their local is closed. Most these days will seek out a place open. I know that after we close on Midnight our phones will start ringing about 1/2 an hour later as people start ringing around to find who is open. 99% would be people who don’t buy from us normally otherwise they would know our trading hours.
Mondays are probably our quitest nights and at times when we were only doing $350 takings I used to question the viability of staying open, then this year we shot up to an average of $500 with many peole saying they were glad we were open because others were closed.
I guess horses for courses ad no two models are the same, but from my experience the supply/demand model has been turned on it’s head. If your open you get the sales and if your closed they go elsewhere. Not many people will go without these days because our lifestyles have changed all so much to be a time poor, consumer driven society.
Dave
This is very similar to us ( delete “delivery quickly every day” and “20+”) as we open every day and Sunday is our 3rd biggest day.
Summer time Sundays always seems slower on hot days as people go the beach, park or whatever and sometimes just don’t feel like eating anyway. Or they come in later when it starts cooling down.
During te past summer (our first with daylight saving) some of our competitor indies closed on Sunday or Monday because they weren’t getting the trafffic flow up to their normal trading levels. We were open and stayed open a little longer due to the daylight saving and people started to flock in as they wanted izzas and their local was closed. Consequently we ended up open more hours than we anticipated but sales were unbelievable.
Now we have captured a lot of thes customers as they KNOW we are open and they now know we have a better product. Some drive right past their local one and take 15 minutes to get to us.
I used to once believe the theory of supply and demand - there is only so much business to go around for the number of businesses. This goes out the window when customers want something and their local is closed. Most these days will seek out a place open. I know that after we close on Midnight our phones will start ringing about 1/2 an hour later as people start ringing around to find who is open. 99% would be people who don’t buy from us normally otherwise they would know our trading hours.
Mondays are probably our quitest nights and at times when we were only doing $350 takings I used to question the viability of staying open, then this year we shot up to an average of $500 with many peole saying they were glad we were open because others were closed.
I guess horses for courses ad no two models are the same, but from my experience the supply/demand model has been turned on it’s head. If your open you get the sales and if your closed they go elsewhere. Not many people will go without these days because our lifestyles have changed all so much to be a time poor, consumer driven society.
Dave
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I do realize me sort of situation is an anomoly to most pizza markets of any moderate size. In a town of 25,000+ people that is not a bedroom community, I would hop right on the wagon and try Sunday/Monday sales. Heck, if we just had a bank and/or a Grocery store to keep people in town more, I’d consider Mondays.
) for themselves. No-one remembers the person who went broke for very long … they just move along to the next business.