You really have to fight for those percentages.
When I negotiated for my rate (0% and .05 per transaction) it took me days of back and forth, back and forth between all the top processors out there.
Finally after realizing it was a game, I sent out an email with everyone cc’d on it saying something like:
“This is bullshit, you guys are wasting my time. Every time I show one of you that another one of you went down a tenth of a percent, you match it instantly, without hesitation. Just cut to the chase already. This will be my final email. Whoever gets me to 0% with the lowest transaction rate and fees will get my business”.
Heartland was the only one at that time that manned up and met my demands. I use vantiv now who also matched them, and has a little lower monthly cost, but I’ve only used them for a bit so I can’t vouch for them like I can for heartland (whom I liked)
I’m still fighting for a lower per transaction cost. Never give up the fight!
In the grand scheme of things I still spend way, way to much money on credit card fees. I wish the world would come together somehow to fight it, but it’s probably only going to go up.
Cash is risky with theft and all, sure, but I’d rather take my chances with theft instead of just handing it over without a choice… bastards.