Set your starting prices according to where the markets are now. If all these markets collapse again after the Fed ends Quantitative Easing, you’ll be making piles and piles of money! It’s the people who have their marketing tied to a certain price ($5 grab-n-git pizzas) or are hesitant/slow to raise menu prices that really getting hosed at the moment.What a great time for me to open up my first store . At least I won’t know what it felt like to have and to lose.