If you’re open til 9 you should take ALL orders till 9. It doesn’t matter if it’s 8.59 and you’re ready to shut the lights off and go home. If you’re open til 9 and that is what you advertise then you should stay open til 9. That is one of my biggest pet peeves, I absolutely hate going into a restaurant when I’ve already made up my mind and set my mind on getting a particular item to only be told, we closed early or we can’t make that now. It makes me angry and I don’t go back for a while. The pizza business is a cut throat business, you have got to be a complete customer maniac, be willing to do ANYTHING it takes to make them happy. If you piss one customer off you can bet he will tell at least ten people about it. This kind of thing is how a restaurant’s image gets damaged. It takes no time at all to lose a customer base, but getting it back could take a year or better. If I ever found out one of my closing managers closed even two minutes early, they would join the unemployment line. It’s unacceptable in my eyes, to close early, unless of course weather dictates otherwise.
About the minimum… mine is 8.50. I tell that to my customers who only want a sandwich or something else that costs less than that. Then I charge them a delivery fee that will bring the sale up to the minimum, if they don’t like that then they can either come pick it up or not order. Twenty dollars seems really high, think about it. A single guy wants a medium pizza… that costs what ten bucks? you don’t deliver to him he will call one of your competitors who will, what does that mean? you lost a sale and a potential repeat customer. You’re running a business driven by customers, without customers you have nothing. Make customers your focus or you will fail.