Here’s my take, anyone else, please feel free to jump right on in.
I think you’re being a bit too picky, these are pizzerias, pizza stores, pizza joints, what ever we wish to call them, for the most part, they are not 5-star restaurants, or even a bakery or coffee house or pastry shop. Desserts are not a top item on the menu, but rather an added feature that for the most part, our customers really do like, or they wouldn’t be ordering them. Most independant operatore would probably agree to some extent that Domino’s doesn’t have the best pizza on earth, so…would some one please explain to me just why they are so successful? They have to be doing something right, and their pizza is good enough for an awful lot of people out there. Same for the stuff from Pizza Hut, some one likes it, some one is buying it, they’re making money at selling it, and isn’t that what success is all about? Could it be made better? Absolutely! Go for it! I have no qualms at setting the bar a little higher with regard to quality of a dessert, but there comes a time when you must ask yourself what am I selling here, pizza or dessert? For most of us its pizza, and combined with the “limited” training that most operators have as either a qualified baker or chef, pizza is going to remain their main focus. I’ve been to stores that buy their desserts, and they are pretty decent, by my standards, for what that’s worth. For others, its a matter of cost, quality desserts aren’t exactly cheap to buy, and we can’t sell them any cheaper, so this may price them out of the reach of our customer base. As for just making “another dough” This is easier said than done. Some shops are so small, or limited in space that it’s a miracle that they can even operate, but they do, and that is a credit to their inginuity. Then come the issue if ingredient inventory, a lot of the shops don’t have the room to inventory additional flour. Sure, just put it on the stack of pizza flour, not a problem, wanna bet? Has anyone seen that bag of pastrey flour that we got in yesterday? No., and by the way boss, that pizza dough that we made last night is looking pretty funky in the cooler, what do you suppose is wrong with it??? By the way, where is that pastry flour? Ahhhh. That can be a real problem. I don’t want to write a book on the topic, so I’ll just say that it is great to have so many pizzerias to choose from, we can look aroiund to find the pizza that we like the best, and then make a quick trip over to the local pastry shop for a slice of their magnificent sour cream raisin pie, one of my personal favorites when it comes to dessert.
Tom Lehmann/The Dough Doctor