S
system
Guest
Hello fellow pizza peeps…I’m a long time lurker, first time poster.
I have been open almost 2 yrs now and things are pluggin along thanks to many things including much help from pmq.
I am open 6 days a week and consistent at 6-7k/wk. I operate a small(20seat) 70% del/co 30% eatin in a town of about 6,000 people. I have read KK’s blackbook and am a believer in not discounting my above average product but rather adding items of value to add on to create specials or deals for the night/wk. etc…
Here is my dilema…
about 3 months ago i started exploring constant contacts and building an email list. I had 100 before I knew it and was sending out weekly newsletters with the regular specials, new info, etc. I always added a coupon, but never really gave it the “value” i could have. Another month went by and I didnt really seem to be getting the response I thought I should, so one night I made an email and sent it out to only"certain" online friends(actually my whole list) and gave them 1 week to redeem a coupon for a large 2 topping pizza+caeser salad+garlic knots for $10 !!! ( menu price =large 2 topping $15, Caeser Salad $4.50, Knots $2.00 = $21.50 )
Well needless to say my email list had grown to 200 in the next week and 60 people took advantage of the deal in the first 4 days. This was 2 wks ago and since i have had about 100 new additions to the email list. I have been reluctant to change the offer because of the great response. When most customers redeem,they say they love the deal , and I am seeing the same 45-60 customers/families each week repeatedly redeem these offers. I know this is not the worst problem but i am starting to wonder how I can change the deal to more of the “Value added” approach I normally do by having them order full priced pizzas and giving them a salad and knots or cannolis or something else cheap instead of only collecting half the cash!!!
I realize i have their attention now (and maybe seeing them once each week in this winter recession is not all that bad, but I hate to let them keep getting such a deep discount, Im afraid they might only come when there is that deep discount offer.)
I just wanted to reach out and see what yall thought.
Thanks
Ian
pepperonigrillnc.com
I have been open almost 2 yrs now and things are pluggin along thanks to many things including much help from pmq.
I am open 6 days a week and consistent at 6-7k/wk. I operate a small(20seat) 70% del/co 30% eatin in a town of about 6,000 people. I have read KK’s blackbook and am a believer in not discounting my above average product but rather adding items of value to add on to create specials or deals for the night/wk. etc…
Here is my dilema…
about 3 months ago i started exploring constant contacts and building an email list. I had 100 before I knew it and was sending out weekly newsletters with the regular specials, new info, etc. I always added a coupon, but never really gave it the “value” i could have. Another month went by and I didnt really seem to be getting the response I thought I should, so one night I made an email and sent it out to only"certain" online friends(actually my whole list) and gave them 1 week to redeem a coupon for a large 2 topping pizza+caeser salad+garlic knots for $10 !!! ( menu price =large 2 topping $15, Caeser Salad $4.50, Knots $2.00 = $21.50 )
Well needless to say my email list had grown to 200 in the next week and 60 people took advantage of the deal in the first 4 days. This was 2 wks ago and since i have had about 100 new additions to the email list. I have been reluctant to change the offer because of the great response. When most customers redeem,they say they love the deal , and I am seeing the same 45-60 customers/families each week repeatedly redeem these offers. I know this is not the worst problem but i am starting to wonder how I can change the deal to more of the “Value added” approach I normally do by having them order full priced pizzas and giving them a salad and knots or cannolis or something else cheap instead of only collecting half the cash!!!
I realize i have their attention now (and maybe seeing them once each week in this winter recession is not all that bad, but I hate to let them keep getting such a deep discount, Im afraid they might only come when there is that deep discount offer.)
I just wanted to reach out and see what yall thought.
Thanks
Ian
pepperonigrillnc.com